Titan OS Secures $58M from Highland Europe to Scale Smart TV Platform

Titan OS, a European startup developing an operating system for smart televisions, has raised $58 million in new capital from Highland Europe, according to a Yahoo Finance report. The investment is positioned to help the company accelerate product development, broaden commercial partnerships with OEMs and content providers, and scale engineering and go-to-market teams across key regions.

The infusion reflects growing investor interest in the connected TV (CTV) ecosystem as streaming consumption continues to shift viewing hours away from traditional broadcast and cable. Smart TV platforms that offer manufacturers flexible UX layers, monetization tools and streamlined app experiences are increasingly valuable to both device makers and media companies seeking direct access to viewers.

Titan OS has been building a lightweight, customizable operating system aimed at television manufacturers and streaming services that want alternatives to the dominant platforms from larger tech firms. While competition in the space includes established players such as Samsung’s Tizen, LG’s webOS, Google TV and Roku’s OS, smaller platform vendors are carving niches by focusing on integration, ad-tech capabilities and European market requirements.

Highland Europe’s investment signals confidence in Titan OS’s technical roadmap and commercial traction. The funds should enable the company to expand engineering capacity, enhance developer tools and improve ad and content integration features that help OEMs differentiate their devices. Titan OS may also use capital to deepen partnerships with content distributors and regional pay-TV operators, though specific partnerships were not disclosed in the report.

For manufacturers, adopting or licensing a third-party TV OS can reduce time-to-market and provide greater control over user experience and revenue models. For advertisers and streaming services, platform-level features—such as advanced targeting, analytics and unified app frameworks—can simplify distribution and measurement across device fleets.

The investment round positions Titan OS to compete more aggressively in a market where fragmentation coexists with consolidation. As smart TV adoption and streaming viewership rise, smaller platform providers with nimble engineering teams and strong regional relationships can gain traction, especially in markets where customization and local content are priorities. Highland Europe’s backing gives Titan OS both capital and a strategic signal that could help attract OEM partners and content alliances in the months ahead.