Tighter Budgets and Gen Z Thrifting Drive Rise in Secondhand Holiday Gifts

As many households tighten their budgets, a growing number of shoppers are expected to turn to secondhand items for holiday gifts. Retail analysts say economic pressures, combined with Gen Z’s enthusiasm for thrifting and resale platforms, are reshaping how consumers approach gifting this season.

Younger buyers have normalized purchasing pre-owned clothing, electronics and accessories, both for sustainability and value. That shift is extending to holiday shopping: thrift stores, consignment shops and online marketplaces are seeing increased traffic during key gift-buying windows. Resale platforms benefit from the convenience of listing, search and shipping tools, making it easier for gift-givers to find quality used items.

Cost is the primary driver. With inflationary pressures and stretched household budgets, shoppers are seeking ways to stretch gift dollars without sacrificing perceived value. Secondhand items often offer premium brands or higher-quality goods at lower price points, which can be especially attractive for budget-conscious consumers looking for meaningful or unique presents.

Sustainability and individuality also factor into the trend. Many shoppers view pre-owned gifts as environmentally responsible choices that reduce waste and extend product lifecycles. Meanwhile, the curated nature of thrifted and vintage items appeals to buyers seeking one-of-a-kind gifts that stand out from mass-produced options.

Industry observers note that sellers and retailers are adapting: stores are promoting gift-ready pre-owned collections, and online marketplaces emphasize authentication and return policies to build buyer confidence. Gift-givers are advised to check item condition, seller ratings and shipping timelines to ensure secondhand picks arrive in time for the holidays.

Experts expect the mix of financial prudence and cultural acceptance of resale to make secondhand gifting a notable element of this holiday season. While new purchases will remain central for many, the resale market’s growing role could influence inventory, promotions and consumer expectations across retail segments. For those planning holiday budgets, exploring secondhand options earlier can yield better selection and less last-minute pressure.