Will Retail Stocks Rally Into Year-End? Charts for Marriott, On Holding, Lululemon

As the year-end shopping and travel seasons approach, investors are parsing technical charts for retail and consumer-facing names to gauge whether a sustained rally is possible. Three stocks — Marriott International, On Holding and Lululemon — provide a cross-section of travel, footwear/apparel and athleisure trends that could influence broader retail sentiment.

Marriott (MAR) has benefited from the travel recovery, and its daily chart shows price action testing key moving averages. A decisive hold above the 50-day moving average and rising volume would support a trend continuation into year-end, while a fade back below the 200-day average would signal caution. Momentum indicators such as MACD and RSI have room to run but are sensitive to near-term booking updates and guidance revisions from management.

On Holding (ONON), the Swiss athletic-footwear maker, has displayed episodic strength tied to product launches and wholesale order flows. Technically, On’s short-term trend has been volatile: look for a sustained breakout above a recent resistance band to confirm upside, and watch relative volume on up-days as confirmation. Inventory digestion and promotional activity in the sneaker category remain tail risks that can quickly flip momentum.

Lululemon (LULU) remains a closely watched bellwether for premium athleisure. Its charts show resilient demand with higher lows on pullbacks and periodic expansion in relative strength compared with retail peers. A cross above near-term resistance levels could attract momentum traders ahead of the holidays, but investors should monitor margins, international growth metrics and inventory trends that could temper enthusiasm.

Across the group, seasonal tailwinds — holiday shopping, travel bookings and event-driven demand — could provide a lift, but macro factors such as consumer confidence, interest rates and promotional intensity are counterweights. From a technical perspective, confirmations of a year-end rally will likely require improving breadth, rising volume on advances and the preservation of key support levels. Traders should combine chart signals with fundamental updates and guidance shifts from companies.

In summary, while selective strength is visible across Marriott, On Holding and Lululemon, a broad retail rally into year-end will depend on sustained momentum, healthy volume confirmation, and a favorable macro backdrop. Investors should remain disciplined on stop levels and monitor earnings and retail-sales data for signs of acceleration or erosion.