PwC Thailand appoints Simon Gealy as consulting lead partner

PwC Thailand has named Simon Gealy as its new consulting lead partner, tasking him with guiding the firm’s consulting strategy and expanding client advisory services across the region. In an internal statement, PwC said Gealy will focus on accelerating digital transformation initiatives, strengthening industry-specific offerings and building strategic alliances to support clients navigating rapid market change.

Gealy joins PwC Thailand with extensive consulting experience across Asia-Pacific. He is expected to prioritize investments in technology-enabled services, talent development and cross-border collaboration within the PwC network. The firm highlighted that the appointment aligns with its broader push to deepen advisory capabilities in areas such as cloud transformation, data and analytics, customer experience and operational resilience.

As consulting engagements grow more complex—driven by regulatory shifts, sustainability goals and the need for faster innovation—PwC Thailand says it will leverage Gealy’s leadership to deliver integrated solutions that combine strategy, technology and implementation. The role will involve close coordination with industry teams, alliances with technology providers and targeted recruitment to meet rising client demand.

PwC also signaled a continued emphasis on helping clients address environmental, social and governance (ESG) priorities through advisory work that links ESG objectives to operational and financial outcomes. Gealy’s remit will include scaling services that help businesses measure, report and act on sustainability commitments while aligning transformation roadmaps with commercial goals.

The appointment comes as professional services firms compete to offer end-to-end advisory capabilities that span strategy, implementation and managed services. For PwC Thailand, the move aims to bolster its position in a market where digital adoption and regulatory expectations are reshaping how companies plan growth and manage risk.

PwC said it will provide more details on Gealy’s specific initiatives and team structure in the coming weeks. Clients and industry observers said the leadership change signals an intent to accelerate service innovation and deepen sector expertise, particularly in finance, consumer markets and industrials.