Brightstar Lottery Signs New Agreement with Poland’s National Lottery

Brightstar Lottery has entered into a new contract with Poland’s national lottery operator to expand its services and presence in one of Europe’s established gaming markets. The agreement covers the deployment of Brightstar’s lottery platform and related services across Poland’s retail and digital channels, aiming to modernize ticketing operations, improve player experience and increase distribution efficiency.

The deal marks a strategic step for Brightstar as it seeks to broaden its footprint in Central and Eastern Europe. Under the terms of the arrangement, Brightstar will provide technology integration, back-office systems and operational support designed to streamline sales and reporting for the national operator. The contract also anticipates enhancements to player engagement through improved digital interfaces and loyalty features intended to attract and retain customers.

For the Polish operator, the partnership is positioned to accelerate modernization efforts and expand product availability across a wider network of retail partners and online platforms. By leveraging Brightstar’s platform, the operator expects to benefit from more robust data analytics, faster transaction processing and a scalable infrastructure to support promotional campaigns and new game launches.

Industry observers say such collaborations reflect ongoing consolidation in the gaming-systems sector, where national lotteries increasingly turn to specialized technology providers to meet regulatory, security and customer-experience demands. The arrangement could also serve as a template for similar partnerships elsewhere in the region as lotteries prioritize digital transformation and omnichannel distribution.

While financial details and the contract’s duration were not disclosed, the announcement highlights mutual priorities: system reliability, regulatory compliance and a clear roadmap for phased implementation. Execution will require coordinated work with local retail partners, regulatory authorities and technical teams to ensure seamless migration and minimal disruption to existing services.

As lotteries across Europe adapt to shifting consumer habits and intensifying competition from private gaming operators, contracts that combine proven technology with local market expertise are likely to shape the sector’s next wave of modernization. Brightstar’s new agreement with Poland’s national lottery underscores that direction and reinforces the company’s ambitions to be a key technology partner in regulated gaming markets.