Amcor launches global challenge for start-ups to advance sustainable packaging

Amcor has unveiled a global challenge aimed at accelerating sustainable packaging innovations from early-stage companies. The initiative invites start-ups to present solutions that address key industry priorities — improving recyclability, increasing the use of recycled content, and developing compostable or circular packaging formats. Amcor says it will prioritize scalable technologies that can be integrated into existing manufacturing processes and supply chains.

Selected participants will gain access to pilot opportunities with Amcor or its brand customers, technical support from packaging experts, and mentorship focused on commercialization. The program is positioned to bridge the gap between laboratory prototypes and industrial-scale deployment by offering testing, validation and potential co-development agreements. Organizers emphasize the importance of safety, regulatory compliance and cost competitiveness in submissions.

The challenge reflects growing pressure on consumer goods companies to reduce packaging waste and meet rising regulatory and retailer demands for sustainable materials. Investors and procurement teams are increasingly favoring solutions that not only reduce environmental impact but also preserve product performance and shelf life. Amcor’s initiative signals a strategic shift by large packaging suppliers to source innovation externally while offering start-ups pathways to market through established manufacturing networks.

Amcor has previously highlighted circular economy commitments and ambitious targets for recycled content and recyclability across its product portfolio. By creating a focused pipeline for emerging technologies, the company aims to diversify its material options and accelerate the adoption of low-impact packaging at scale.

For start-ups, the challenge presents an opportunity to secure industry validation and rapid scaling support. For Amcor and its customers, the initiative can help identify commercially viable materials and processes that meet sustainability targets without compromising functionality. Details on application criteria, timelines and selection phases are expected to be published on Amcor’s official website and associated program communications.